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The “Sealy customers want to know…” Series
Sealy’s official mattresses VS parallel imports: quality and price
1. How different are official Sealy mattresses to parallel imports?
Many customers are curious about parallel imports and would like to know which official Sealy series or models they correspond to. In fact, genuine goods and parallel imports cannot be compared for their specifications are very different.
All models sold at Sealy galleries and sleep zones are backed by the patented PostureTech® Coil. This world-renowned design provides ideal support for spine alignment and helps muscles relax, making Sealy the No.1 premium mattress brand in Australia and the Asia-Pacific region in terms of sales. Generally speaking, parallel imports might not have Sealy’s authentic coil design or they may simply use pocket springs. Therefore, they cannot be compared with official Sealy products.
2. Are parallel imports really cheaper?
Customers may initially find models at Sealy’s official galleries and sleep zones expensive, while parallel imports seem cheaper. However, this is a distortion of the truth.
Sealy has over 139 years of expertise in crafting premium mattresses, with sleeping experiences tailored to each customer’s needs and budget. Prices vary from several thousand to over a hundred thousand dollars. If you want the ideal mattress with guaranteed quality and authenticity for just a few thousand dollars, Sealy official galleries and sleep zones will give you the confidence you need.
For example, during the SOGO 35th Anniversary Sale (from now to 29 Nov 2020), you can enjoy a discount as high as 50% off at the SOGO-Sealy sleep zone and purchase a SpineCare mattress with patented technology for as little as HK$4,940.
Selected models available at the SOGO-Sealy sleep zone:
SpineCare Collection: Value choice with exceptional spine care. Smart technology distributes pressure and supports the spine to keep it naturally aligned.
✓Starting from HK$4,940 during the promotion period (recommended retail price from HK$9,880).
Premium collection: The Premium Collection offers a diversity of designs, all backed by our patented coil design and innovative Unicased® construction. Specially made to keep your spine in a natural, aligned position, Premium mattresses also absorb movements to provide harmonious comfort and support for you and your beloved partner.
✓Starting from HK$8,150 during the promotion period (recommended retail price from HK$16,300)
Royal Collection: The finest collection at Sealy sleep zones, now for as low as HK$15,780! With the most advanced patent coils, carefully selected material and attention to detail, the Royal Collection brings exquisite taste to a luxurious sleeping experience.
✓Starting from HK$15,780 during the promotion period (recommended retail price from HK$26,300)
3. Sealy’s Sleep Experts provide professional assistance during mattress selection
Sealy provides official, regular staff training to keep them up to date with the latest product knowledge. This way, they can help customers select the most suitable mattress. If you are only aware of the information on Sealy’s website and in its product brochures, you might not have a comprehensive understanding of all the features and benefits of a particular mattress. Moreover, parallel import models are limited and may not be able to cater to every customer’s unique needs.
No matter the price point, Sealy official galleries and sleep zones strive to craft high quality mattresses with patented coils and advanced technology. Together with stringent testing and a 10-year warranty, Sealy brings you a comfortable and healthy sleeping experience. Compared with parallel imports, with their questionable quality, origins and warranties, official purchases guarantee a quality mattress with up to 10 years of durability. Choose wisely, choose Sealy.